Outsourcing Allows Companies to Focus on Critical Business Drivers

Another interesting article on outsourcing [Link removed, full story no longer available] from an ad agency in the UK.

They referenced CMM as an indication of offshore software quality in India, so it hit my radar screen. The article is about ad agency outsourcing, but this nugget of gold is in the middle of the article:

…outsourcing frees your agency to focus on core strategy, sales and marketing. Ideas, innovative products and services, knowledge of your customers needs: these are the real drivers of growth, so ideally you want to be spending as much time as possible on them.

Change a couple of words and the above could easily apply to a company developing software products offshore. That’s another example of someone that “gets it” on the topic of outsourcing.

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